For security reasons, this ADVISORY COPY does NOT contain room locations. It does include titles, names of speakers and descriptions by hour. Each delegate will get an official program at registration upon arrival at campusthat WILL include room assignments and a campus map.
The official programs will be
given to delegates at registration at Arledge Auditorium at Lerner
Hall, 115th St. and Broadway on Monday, November 7, 2011.
Registration opens at 8 A.M.at Arledge Auditorium at Lerner Hall on 115th St. and Broadway.
9:30-10:15
a.m.
ADVISERS
Deadlines,
Dollars and Donuts
Alena
Cybart-Persenaire. Try these five, hands-on
project ideas for your j-class, club or media group. Lesson plans and rubrics
included to inspire and motivate students.
ALL
PUBLICATIONS
Lessons Learned When Redesigning
Your Publications
Bruce
Watterson. Take students’ own memories and
experiences and learn how to play them into their interpretation of publication
design. Also learn why we use certain graphics and why we don’t.
DIGITAL MEDIA
Convergence
Basics
Jacob Palenske. Just like the title says, this is the intro class. Learn answers to
the questions, “What is convergence?” “How and why is it happening?” “Why
should we learn this?” and “What will we need with regards to equipment and
software, etc.?”
LAW &
ETHICS
Roundtable: Press Rights and Private
Schools
Tracy Anne
Sena. Advisers and students are invited to discuss
your rights as student journalists at private schools including the
constraints, special issues and challenges.
MAGAZINES
Meter without
Stress
Dean Kostos. Develop an
understanding of poetic meter. It will enhance your understanding of the craft
of poetry, particularly poetry written in the past. It will also be useful to
all writers of poetry, even those who prefer free verse.
In Praise of
Walking
Christian McEwen. Learn the
relationship between writing and walking.
Nuts and Bolts
for Magazines
Kathleen
Zwiebel. The nuts and bolts to any literary
magazine are essential. Learn about developing an editorial policy and
submission guidelines, determining the magazine’s scope/philosophy, and writing
a colophon.
NEWSPAPERS
Covering Tragedy and Natural Disasters
Jenny Dial. Learn how to cover
important events that are difficult, such as a student’s death or the aftermath
of a hurricane.
Writing
Bright
Robert Greenman. How to make
news and feature stories more colorful, graphic, humorous, lively and
creatively written.
Sports Writing
and Editing
Helen Smith. Writing a sports news
story is just as important as a straight news story. Learn the “hows” and
“whys” of sports writing.
Packing a Punch with Headline
Writing and Design
C. Randy Stano. Learn how
to draw eyes to your story with a well-written and designed headline.
Issue Driven
Coverage
Ray Westbrook. The best student newspapers in the country today are looking far
beyond Homecoming and the results of the debate squad’s latest tournament for
coverage ideas. They are tackling
real issues, presented in incisive, relevant stories geared towards fully
engaging their readers. These
stories have substance and provide strong connections to their students and to
their community. Learn some tools and sources for making local these state,
national and international stories for your newspaper.
PHOTOGRAPHY
The Power of
Light
Mark Murray. Improve your
photographs by seeing light in a different way. Discuss the qualities and
directions of light and the impact they have on imagery.
Basic Digital
Photograph
Mike Simons. Good for any new photographer, this workshop will cover basic rules
of composition and developing “The Eye” of the photographer, regardless of
equipment.
YEARBOOKS
Captivating
Yearbook Copy
Mary Kay Downes. Learn to
entice rather than bore your reader by interviewing and including vibrant
quotations. Study examples of leads that hook the readers and leads that make
them fall asleep.
How to Wow
Paul Ender. Come see dozens of
yearbooks done right and how they went the extra mile in their work to tell
compelling stories, serve their readers and achieve maximum impact. We’ll look
at the subtle differences between excellent publications and those that amaze
yerds from coast to coast, detailing guidelines for success and introducing
some new considerations.
Visual
Storytelling and QR Codes
Laura Schaub. Give
your yearbook greater depth using the visual storytelling methods to create a
new dimension for yearbook coverage.
10:30-11:15
a.m.
ALL
PUBLICATIONS
Sidebar Writing
Jenny Dial. Sidebars are the perfect way to personalize any big story. Learn how
to find the best sidebar angle, sources and ways to form the story.
The Power of the
Huddle
Alan Murray. Learn principles of leadership, teamwork and ingenuity in managing
both web and print publications on a low budget. The session will discuss
strategies for communication, organization and the use of low-cost tools to
help energize staff, attract an audience, and save money.
DIGITAL
MEDIA
Writing and Reporting for Online Media
Jacob Palenske. Learn how to adapt the normal reporting schedule and structure to
facilitate up-to-the-minute online journalism, as well as how to use converged
information sources like Twitter and Facebook to generate content ideas. We’ll
also talk about how to choose the appropriate format/distribution method for
content.
Take News
Online/Mobile...for free
Diana Mitsu
Klos. Take news to where students spend their time,
and have access to electronic archiving and searches via my.hsj.org.org, a
non-profit site.
MAGAZINES
To Theme or Not to Theme for Magazines
Kathleen
Zwiebel. A major trend in magazines today is to
fully developed theme verbal and visual packages. Learn how a theme concept can
add to your magazine’s identity.
Across the
Bridge of Dreams
Christian
McEwen. Learn how to use dreams in poetry and
prose.
Persona Poems & Dramatic
Monologues
Dean Kostos. The word “persona” means “mask.” Enlarge your poetic voice by writing
as anyone or anything. Paradoxically, you will learn more about yourself.
Making Music
without Music
John Hampson. Attend this session where song structure will be discussed by this
songwriter. Groups will then create their own lyrics.
Poetry: The Language of Art - The Visible Word
Dave Johnson. Learn to write poetry with visual art.
NEWSPAPERS
All Up in Their
Business
Matthew Chayes. Learn why being a good reporter means being nosy, asking uncomfortable
questions and charming your way into places you might not think you belong.
Copyediting
Basics
Merrill
Perlman. Learn how to avoid common copyediting
mistakes. Do you know when to use who/whom or which/that? Find out how to
improve your copy and get rid of the mistakes that distract when you read.
Why Nobody
Reads Your Paper
Robert
Greenman. How to make the next issue of your paper
more interesting, relevant, timely, consequential and journalistically
impressive than the one you just published.
Corn Flakes, Confession, and
Controversies
John
Tagliareni. Learn how these items connect to help
student journalists to cover controversial and sensitive issues. Students and
advisers can learn new strategies, discover helpful resources and get sound
legal advice.
Leadership
through Editorials
Edmund J.
Sullivan. Learn ways to shape the opinions of your
readers with persuasive editorials.
How to Fill Your Paper with Real
School News
Scott Menscher. Learn how to do
something few school newspapers are doing — filling up your paper with real
school news that is interesting, important, significant and lively in every
issue.
How to Sell
Advertising
Helen Smith. Find advertising prospects and finance your paper’s freedom of the press.
PHOTOGRAPHY
Learn the Basic Controls of Your
Camera
Mark Murray. Learn how to go beyond automatic mode in order to get more control of
your photos.
Don’t Get Left
in the Dark
Mike Simons. Take a cue from Hollywood directors, and think about LIGHT before
cameras and action. Learn tips and tricks to better see and shape your light,
discover light accessories and modifiers, and pick up advanced strobe and
off-camera lighting basics to apply to your photography.
YEARBOOKS
Better, By
Design
Paul Ender. Using the principles of design make the difference between good
yearbooks and great ones. See how knowing what subtle changes to make can
create a drastically different look in terms of sophistication and polish.
Step-by-step
Design
Laura Schaub. Using the elements of design, learn how to use a story plan to create
yearbook designs that please your audience through all-inclusive coverage.
12 | 4 | 12 Yearbook Trends
Gary Lundgren. With the
focus on readers, trends for 2012 yearbooks center around including relevant,
storytelling content and packaging it all in a reader-friendly way. From
modular design to whole-book links, many trends drive coverage and help the
staff meet its goal of featuring every student at least three times.
What a Concept!
Ray Westbrook. Think bigger than just “theme.”
Think “yearbook concept” — not just the verbal theme statement, but the
overall feel of your book, the tone, the color palette, typography, the way the
book is structured, and the entire visual presentation. We’ll show you how to use concept to
take your book to the next level.
Creative
Coverage in Non-Traditional
Yearbooks
Mary Kay Downes. Learn
how to ensure adequate coverage is allocated to the five traditional yearbook
sections - student life, academics, activities/clubs, sports, people, when
doing a chronological, non-section, or two/three section book. Organization and
creative combinations are the key to success.
12:15-1 p.m.
ADVISERS
How to Motivate
the Unwilling to do the Impossible for the Ungrateful
Mary Kay
Downes. Advisers and Editors will learn how to
keep staff morale high while in the throes of production. Learn how to keep
your sanity, your sense of humor and your standards high while performing what
might appear to be thankless tasks.
ALL
PUBLICATIONS
Using Adobe
Illustrator to Create Original Infographics and Charts
Tracy Anne
Sena. If your staff is already using Adobe InDesign
and Photoshop, you probably already own Illustrator. Learn some tricks for
creating your own infographics and charts and get access to downloadable
handouts for your staff. For newbies and more experienced users.
DIGITAL
MEDIA
Setting Up your Online Presence —
Cheaply and Easily
Jacob Palenske. Learn how to use WordPress, or something similar, to get started.
Learn how to choose a template and upload video and audio, as well as stories
and photos, etc. You’ll also learn how to set up access accounts so only
editors or the adviser can approve stories for posting on their site. Plus
learn workflow management tools such as Google Docs and how to find cheap web
hosting and register a domain, and get e-mail accounts setup for their staff
members at their chosen domain.
LAW &
ETHICS
Your Right to
School Records
Adam Goldstein. Learn how you can use freedom of information laws to get facts about
your school that can make great stories.
MAGAZINES
A Broad
Overview of Poetry
Dean Kostos. Learn how voice,
imagery, figurative language, sound syntax and sound structure affect poetry.
Literary Lyrics
John Hampson. Learn
techniques to improve your lyric and poetry writing abilities. This songwriter
will discuss the poetic devices used in his hit song “Absolutely (Story of a
Girl)” and their intended effect, to demonstrate the process.
Seed Books
& Journals
Christian McEwen. Learn how
to keep track of what really matters to you.
Now What Do I
Do with it? - Poetry Revision
Dave Johnson. Rewriting your own work as well as learning to edit your
contributors. This list of revision tips can be done on existing poems and
fiction.
NEWSPAPERS
How The New York Times Covered 9/11
and What Student Reporters, Editors, Writers and Photographers Can Learn from
It
Robert Greenman.
Heavy Trucking
John Tagliareni. Strong
writing, theme concepts, plus exciting graphics are an effective way to cover
complex issues in outstanding double trucks.
What’s the Big
Idea?
Sean Kelly. How groups and
individuals can use visual thinking to brainstorm, develop ideas and solve
problems.
How to Fill Your Paper with Real
School News
Scott Menscher. Learn how to do
something few school newspapers are doing — filling up your paper with real
school news that is interesting, important, significant and lively in every
issue.
News and
Feature Writing
Helen Smith. Learn how to provide
well-written leads and stories to serve your readers’ needs.
Current Trends in Scholastic
Newspapers
C. Randy Stano. We will also look at some of the
visuals from newspapers across the across the country in high school news
publications. Bring as many papers as you have to share with other participants
in the audience. During the last 15 minutes of the presentation Stano will do
on-the-spot group critiques of some of the newspapers present.
Sports Opinion
Writing
Jenny Dial. There is a way to write
your opinion in sports. Come find out how to base it on facts and analysis of players’
records.
Crime by the Scoopful
Matthew Chayes. Let’s talk about crime — reporting, writing, gathering statistics,
finding sources and making the run-of-the-mill interesting.
PHOTOGRAPHY
Working with
Electronic Flash
Mark Murray. While photographers
strive to work with natural light, sometimes some artificial light is needed.
Take a look at ways to use a flash and control the light.
Killer Captions
Mike Simons. You will learn how to help staff develop journalistic,
story-extending captions that will make a good publication a GREAT publication!
YEARBOOKS
Finding Your
Voice
Paul Ender. Learn powerful
strategies for developing a strong visual and verbal voice so your yearbook
content will sing for the readers. From thorough analysis and pre-planning your
stories to making sure you don’t “lower the bar” once the work begins, there’s
plenty you can do to create an amazing volume for 2012.
Photoshop/InDesign
Tips and Tricks
Laura Schaub. Learn to
use everything from the “dreaded pen tool” to “quick fix remedies” to enhance
your designs and help you create your school’s best yearbook ever!
Basic Training:
Yearbook Design
Gary Lundgren.
Learn, or review, the fundamentals of designing an effective yearbook spread
with emphasis on dominance, contrast, unity, consistency and three levels of
spacing.
1:15-2 p.m.
ADVISERS
Nuts and Bolts
Mary Kay
Downes.
This is a session for advisers presented by a veteran on such topics as
trip planning, submitting work for critiques, funding, scoring points with the
administration, parent care and other matters. Come away with questions
answered and plans made for the future.
ALL
PUBLICATIONS
Too Many
Messages...
Bruce Watterson. Are we
really considering the reader when we write, photograph and design our
publications? Really? REALLY!
Design is
Everywhere
Jenny Dial. You can get inspiration from everything from freeway billboards to
cereal boxes. Learn how to look around with new eyes and take graphic ideas
around you and put them in your publication.
DIGITAL
MEDIA
You Sound,
like, Kinda...Dumb? You Know?
Jake Palenske. Interviewing is as much about your credibility as it is about the
questions you ask. Speaking like an inarticulate reality TV star while you
fidget with your cell phone and squirm in your chair won’t help you get the
best answers from even the easiest of interviewees. This class will teach you
how to use your voice, your words and your body language to be the best
interviewer possible.
Getting Real in
Online Publishing
Alan Murray. Learn how to deliver better results in online publishing by
developing a focused philosophy, keeping things simple, and spending less time
talking about ideas of how to solve problems and more time actually solving
them.
LAW &
ETHICS
Protecting Your
Press Freedom
Adam Goldstein. What rights do student editors have when it comes to making your own
content decisions? Learn about the law and ways to protect your independence.
MAGAZINES
Critiquing Your
Magazine
Kathleen Zwiebel. Review the
criteria various critique services use to evaluate your magazine. See how
including a justification with your publication can help in the process.
Child Time
Christian McEwen. Learn about
writing on nature and writing on nature deficit disorder.
Poetry: The
Language of Music
Dave Johnson. Create
poems by finding the music in your own voice. We will listen to music as part
of the writing process.
Surrealism: Its
Relevance to Writers Today
Dean Kostos. Frank O’Hara said that
surrealism made it possible for poets to write love poems in the twentieth
century. Explore this image-driven language of dreams to better articulate any
emotion in the twenty-first century.
Protest Poetry
Violet Turner. Many poets have used their art to call attention to wrongs and to
right (write) them. A variety of protest-style poems will be examined. Ideas on
how to turn topics about which you are passionate into poetry will be explored.
NEWSPAPERS
Caption Writing
and Designing
C. Randy Stano. Printing
the photos is half the job: The other half is writing and designing your
captions so readers know the entire story.
Getting the
Amateur Out of Your Writing
Robert Greenman. How to
raise your newspaper’s writing level, storytelling and overall professionalism
while becoming better writers yourselves.
Winning Awards
for Your Editorials
Edmund J. Sullivan. Learn ways
to shape the opinions of your readers with persuasive editorials.
Read Me!
Ray Westbrook. There’s
nothing more frustrating that seeing readers flip through your
freshly-delivered newspaper’s pages at break-neck speed, stopping only for the
occasional picture or cartoon.
When you’ve worked four weeks on an in-depth piece or poignant feature
story, you want your newspaper to be read — not hurriedly skipped over. Here are some ideas that will change
your newspaper from never-read to can’t-wait-to-be-read.
Staff
Motivation
Helen Smith. An organized staff is
an excited staff. Learn how to get your reporters and editors ready to tackle
each deadline.
PHOTOGRAPHY
Photography
Portfolio Basics
Mark Murray. There is much more to creating a portfolio than simply “collecting
your 10 best pictures.” Know how a portfolio should look while gaining tips to
improve your photography. Bridge the gap between high school photography and
college photography.
YEARBOOKS
If I Had
$1,000,000...
Mike Simons. Need new cameras, but
not sure what to buy? Want some tips and tricks on how to stretch your
publication’s money? Come get the low-down on great photography on a budget and
how to prioritize your purchasing to make every penny count.
Ideas from the
Professionals
Laura Schaub. See how
yearbook staffs use college viewbooks, magazines, television graphics and the
web as inspirations for their books.
People First
Gary Lundgren. The
editors of “People,” “US” and “InTouch” know what makes readers buy their
magazines -- their content focuses on people. Activities and events serve as backdrops to the more
important human-interest story.
Let’s study how award-winning yearbooks provide dynamic coverage by
putting people first.
2:15-3 p.m.
ALL
PUBLICATIONS
Visual SNAP!!
Color
Bruce
Watterson. Why close enough is not good
enough...Using school colors as a base and choosing second (and third) colors
for your publications that pack visual snap!
DIGITAL
MEDIA
Video for
Convergence
Jacob Palenske. Learn how
to plan and storyboard a video package for the web, and to use whatever video
editing software available to you (Windows Movie Maker, iMovie, Premiere
Pro/Elements, Final Cut Pro/Express) to export their videos correctly and
upload them to the web. Compression formats will also be discussed as well as
the best way to host videos online for free, and how to embed video code into
web pages so content shows up in WordPress templates, and not as a clickable
link to their video hosting site. Please note this is *not* a Final Cut
Pro/Premiere video-editing class, it’s an overview of the video process.
Social Media
101
Tracy Anne
Sena. Why your staff should tweet, Facebook, blog and
enable commenting. Whether you’re a print or online publication — or both —
learn how and why you can disseminate information, grow readership and build
your brand using social media.
LAW &
ETHICS
The Right Side
of Copyright Law
Adam Goldstein. Copyright law limits your ability to use others’ cartoons/photos but
also protects your works from use by others. Learn what’s legal and what’s not.
MAGAZINES
Sparks from the
Anvil
Christian McEwen. Learn about
the art of the interview.
Thinking
Outside the Box
Kathleen Zwiebel. Magazine
design has become more cutting edge with the use of art to take each spread to
another level. Check out samples of trend setting page design.
Memoirs &
Personal Essays
Dean Kostos. Use the craft of
writing scene, summary, and retrospection to transform experience into art.
Lists that Lead
to Poetry
Violet Turner. From Billy
Collins to Frank O’Hara to YOU, these lists that lead to amazing art! List
inspired poems will be read and written!
Poetry in
Translation
Dave Johnson. Chinese written characters can be used
as a medium for a poem. Get closer to the root of language by exploring
relationships between symbol and meaning.
NEWSPAPERS
Reporting with
Your Heart
Robert Greenman. How to
bring emotional content into objective news and feature stories through graphic
description, meaningful interviews and touching narration.
Sports Writing
Jenny Dial. Learn to tell the story beyond the score. A good sports story should
tell the spectators what they don’t already know. Learn tips and tricks on
sports writing from a professional.
PHOTOGRAPHY
The
Environmental Portrait
Mark Murray. A portrait can be more than just a likeness of a person. Expand your
options for your newspaper, yearbook or literary magazine by incorporating
portraits that do more than show you what the person looks like.
YEARBOOKS
Just Your Type
Laura Schaub. Typography
can make or break your yearbook. Learn the basic rules of typography to create
a readable look; then learn how and why to break the rules to “visually speak”
your message.
Yearbook
Coverage
C. Randy Stano. What
should you include in your yearbook?
How do you localize the international, national or local event to your
school.
